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MARKETING ANALYSIS PRESENTATION AE9 In this exercise participants are required to prepare a marketing plan for a food product and present this formally to one or more observers. To perform well, participants are required to accurately analyse various market statistics and integrate other information given to them to form a coherent plan. Number of Participants: 1 Suitable for: n Senior Management n Middle Management Timings Instructions 5 minutes Participant Analysis 90 minutes Presentation 15 minutes Assessable Competencies Entrepreneurial Insight l Analytical Competence l Innovation l Business Awareness Price Per Brief Participant Guide £15.00 Assessor Guide £30.00
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