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VENEZUELAN WINE AUTHORITY AE3 The participant is asked to provide a sales strategy for a new wine attempting to break into the UK/European market. A significant amount of numerical, market related data is provided which must be analysed and interpreted in light of the “customers” intentions. The exercise is open-ended which allows participants to exercise their creativity. Number of Participants: 1 Suitable for: n Middle Management n Sales Personnel Timings Instructions 5 minutes Participant Analysis & Report Writing 90 minutes Assessable Competencies Problem Analysis l Judgement l Communication l Business Awareness l Strategic Overview l Creativity Price Per Brief Participant Guide £15.00 Assessor Guide £30.00
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