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VENEZUELAN WINE AUTHORITY                        AE3

The participant is asked to provide a sales strategy for a new wine attempting to break into the UK/European market.  A significant amount of numerical, market related data is provided which must be analysed and interpreted in light of the “customers” intentions.  The exercise is open-ended which allows participants to exercise their creativity. 

Number of Participants: 1

 Suitable for: n        Middle Management  n        Sales Personnel

 Timings

Instructions                                             5 minutes

Participant Analysis & Report Writing     90 minutes 

Assessable Competencies

Problem Analysis l  Judgement l  Communication l  Business Awareness l  Strategic Overview l Creativity 

Price Per Brief

Participant Guide                                    £15.00

Assessor Guide                                     £30.00

 

 

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